Water is such an integral part of everyday life that most Europeans barely think about it anymore. We drink it, use if for food production, in industry, for transport and recreation. We build our infrastructure to deal with rain, drought and tides from the sea.
Yet Europe faces a combination of water-related challenges: extreme weather, the impacts of climate change, pollution, and demographic shifts pressuring water infrastructure. Finding solutions for these cross-border European water challenges requires organizations and experts to unite efforts.
The European Water Stars programme aims to engage both water specialists and celebrities to contribute expertise and publicity towards European water-related challenges. The programme will create water ambassadors – the so called Water Stars – who can inspire young professionals to work in the water sector, bringing in fresh ideas and creative solutions for these challenges.
Dutch Wavemaker Kiran Badloe has been introduced as the first European Water Star. Kiran: “without water I couldn’t do what I love”