CREATING WATER AWARENESS
Having clean, safe and sufficient amounts of water is not self-evident. In the coming years we need to have
more attention for the protection of the world regarding water, clean oceans and therefore, invest. This will be
necessary to continue enjoying water and to maintain our water stock. Offering a fun experience that makes
people curious and makes them wonder does stimulate attention and engagement. Sports and adventure are
domains that attract a lot of people, especially children and young adults. Therefore, an adventurous (water)
sport event offers the unique opportunity to promote water awareness.